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Tortin × IMD — printable deck
TORTINA partnership proposal
One pedagogy.
Three ways to teach it.
Tortin builds the pedagogical operating system that lets IMD run its own AI-assisted lessons — self-paced, online live, and in person — authored by IMD faculty, grounded in IMD material, governed by IMD.
Who we are
A pedagogy partner, not a chatbot vendor.
Katya
Co-founder
Dr. Katherine Tatarinov, tenure-track at HEC Lausanne, with direct access to Swiss and EU academic leadership — governance, accreditation and pedagogy, not just software.
Shez
Co-founder
Shahzad Ahmed sits on the EDHEC Alumni board for Responsible AI. He has worked in tech for over a decade and specializes in rapid, user-friendly deployments.
Already in your neighbourhood
Operating between Geneva and Lausanne, inside the Swiss academic ecosystem.
Why this moment
Executive learning has already moved to AI. Institutions have not moved with it.
Executives learn off-syllabus
A general chatbot is the 11 p.m. default tutor before a board meeting. Answers arrive detached from the programme, and IMD loses the signal of where learning breaks.
Faculty expertise gets flattened
Decades of framing, cases and voice come back as generic consensus that anyone could have written — indistinguishable from every other provider.
The institution carries the risk
No telemetry over external engines, yet hallucination, integrity and data-protection liability all sit with IMD's brand.
The proposal
One operating system. Three teaching formats.
Lessons that fit a CEO's calendar
Faculty-authored modules an executive runs alone at 6 a.m. or midnight — with an AI coach that knows the course, the cases, and the learner.
Cohorts without borders
Live virtual classrooms where IMD faculty teach global cohorts — with an AI teaching assistant preparing, supporting and following up every session.
The Lausanne room, amplified
On-campus intensives where the magic already happens — AI handles the preparation before and the retention long after the room empties.
Same courses. Same faculty voice. Same learner record — three doors into it.
Format 01 · Self-paced lessons
Asynchronous, but never alone.
Faculty-authored modules
IMD professors structure the lesson once: cases, readings, frameworks, rubrics. The platform turns it into an interactive self-paced journey.
An AI coach that stays on
Between modules, the coach quizzes, challenges and role-plays — grounded only in the course material IMD approved, with receipts for every claim.
Telemetry on every learner
Where executives stall, which cases land, who is ready for the next level — programme directors see it live, not in an end-of-year survey.
A self-paced lesson in the platform.
Format 02 · Online lessons
Live teaching, global cohorts, zero travel.
The call is built in
Video, audio and chat live inside the lesson — no Zoom links, no downloads, no second tool. Guest speakers join from a single link, no account needed.
Open mic, when you want it
Executives raise a hand and speak when invited; faculty open or close the floor in one click — and can see who has spoken, and who hasn't.
Activities and polls, mid-session
Polls, AI role plays and breakout exercises launch in seconds, and every response is captured automatically — landing straight in the gradebook.
A live online session in the platform.
Format 03 · In-person lessons
The Lausanne room stays human. AI carries everything around it.
Full-bandwidth coaching
Faculty read hesitation, energy and pushback the moment it happens — and challenge executives in real time. No screen buffers the conversation.
Peers who push you
Cases are solved shoulder to shoulder, in debate and out loud. The shared intensity of the room is what turns a cohort into a network that lasts decades.
Practice under real conditions
Live simulations, board-level presentations, pressure in the room — the closest rehearsal to the real thing. Tortin captures every outcome and keeps the practice going after the flight home.
A live Tortin session with the room in front of the screen.
Why it compounds
Three formats. One learner record.
Mastery signals, stall points, practice history
Participation, case performance, questions asked
Intensive outcomes, peer feedback, applied projects
Every format writes to the same profile. An executive can start self-paced, join a live cohort, and land in Lausanne — the coaching never loses the thread.
For IMD, that record is the asset competitors can't copy: longitudinal evidence that your teaching changes leaders.
Ownership & governance
IMD keeps what makes it IMD.
Your content, your IP
Cases, frameworks and courses remain IMD property. The models ground in your corpus; nothing is trained away or shared across clients.
Your brand, your relationship
Executives experience IMD, full stop. Tortin is the invisible infrastructure underneath — white-labelled end to end.
Your data, your jurisdiction
Learner data hosted in Switzerland / the EU, exportable at any time, governed by your counsel — not ours.
TORTINWhy Tortin
Close enough to walk over.
Fast enough to matter this year.
Pedagogy-first
Founded inside Swiss academia — we build for faculty governance and accreditation, not engagement metrics.
Proven, not promised
Live pilots, paying institutions, real learners — in all three formats we showed you today.
Swiss neighbours
Geneva to Lausanne is forty minutes. Co-design happens over coffee, not procurement portals.
Let's pick the programme, set the 90 days, and show your faculty what their teaching feels like when it never sleeps.
Tortin · Geneva — katya@tortin.com